Why Apartment Management Companies need Mystery Shopping

NW Loss Prevention Consultants Blog

Why Apartment Management Companies need Mystery Shopping
By: Doug Rector ~ 11/25/2024

Apartment management companies often face challenges in maintaining high levels of tenant satisfaction, improving staff performance, and ensuring operational consistency. Mystery shopping provides a unique solution to address these challenges effectively.

Mystery shopping involves sending undercover evaluators to assess the quality of service, compliance with company standards, and overall tenant experience. By employing this strategy, apartment management companies gain valuable insights into how their properties are perceived by prospective tenants and current residents.

Through mystery shopping, these companies can:

  1. Evaluate Employee Performance: Assess how staff interact with prospective tenants, respond to inquiries, and maintain professionalism.

  2. Ensure Consistent Service Quality: Identify discrepancies between expected and actual service levels across various properties.

  3. Enhance the Leasing Experience: Pinpoint areas where leasing agents can improve their sales techniques, follow-ups, or closing strategies.

  4. Boost Resident Retention: Gain insight into factors influencing resident satisfaction, helping to address issues before they escalate.

  5. Maintain Competitive Standards: Benchmark their properties against competitors to ensure they remain appealing and competitive in the market.

Ultimately, mystery shopping equips apartment management companies with actionable data to refine their operations, train their teams, and elevate the overall tenant experience.

 


Surprising and strange things found during evaluations....
By: Doug Rector ~ 11/12/2024

Mystery shoppers often come across surprising and strange things during their evaluations. Here are some unusual finds from mystery shopping experiences:

Expired Food & Odd Smells: Some mystery shoppers have reported finding food way past its expiration date on shelves and in the kitchen. There have even been cases of odd smells in restaurants, sometimes due to forgotten items like a dirty mop bucket tucked away in a corner.

Questionable Behavior from Employees: Mystery shoppers have witnessed employees doing things far beyond normal customer service lapses. From employees sleeping on the job to heated arguments between staff members, some strange scenes unfold in front of shoppers meant to stay unnoticed.

Surprise Pets: A few shoppers have reported pets — even a stray cat or dog wandering the aisles of a retail store, or in one case, a parrot kept behind the counter by a cashier who insisted it was part of the “store experience.”

Weird Displays and Decorations: Out-of-place decor can sometimes baffle shoppers. For example, one store displayed a mannequin dressed in clothes from a completely different season, or had Christmas decorations up in the middle of July!

Bizarre Product Placement: In one case, a shopper reported children’s toys placed in the liquor section, and in another, office supplies among groceries. Sometimes, it’s an oversight — or an unusual attempt at creative marketing.

Too-Friendly Employees: Occasionally, employees can be overly enthusiastic, talking with the shopper as though they’re long-lost friends. Some mystery shoppers have been invited to events or given very personal advice, which can blur the line of professionalism.


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